In order to funnel high-quality customer traffic to Mountain Mike’s Pizza local webpages and drive increased visibility and orders for each location, a hyper-local Search Engine Optimization (SEO) was implemented for the franchise system.
Individual location pages were given hyper-local optimizations that focused on adding internal links and meta-data that spoke to the Mountain Mike’s Pizza brand. These tactics allowed for more customers to engage with more pages (like Coupon Club, Menu, and Contactless Delivery) than before, and for longer time on site. As a result, there was an increase in session durations and online order completions.
